Dont Do Due Diligence

Dont Do Due Diligence Don’t Do Due Diligence Don’t Do Due Diligence By Maeve Maddox Not so very long ago, the only people I heard talk about â€Å"due diligence† were realtors. Due diligence is a legal term that refers to the exercise of proper care and attention to avoid committing an offense through ignorance. For example, a realtor must trace previous ownership and make sure that a property is free and clear before selling it to a new owner. In another context, due diligence is the comprehensive appraisal of a business undertaken to evaluate the commercial worth of a business. Due diligence is exercised to investigate such matters as assets and liabilities. Since the 1980s, the expression â€Å"due diligence† has migrated from legal and business use to the general vocabulary, where it has become an inflated synonym for â€Å"comparison shopping.† comparison shopping: comparing the same or similar products or services as offered by different retailers, manufacturers, etc. in order to find the best value at the lowest price. A few users do seem to understand that â€Å"due diligence† is a specialized term in need of explanation: Prudence would dictate that such an important decision [choosing a college] be preceded by a serious period of what on Wall Street is called due diligence. By going through the above information-gathering activities [i.e., researching colleges], you are performing your due diligence in making a final choice.   More commonly, writers use of the expression as if it were simply another way of saying â€Å"research a subject,† â€Å"compare prices,† â€Å"shop around,† or â€Å"think things through†: Always use your due diligence when researching DHT blockers/inhibitor [in shampoos] I never make a decision on ANYTHING without first doing my Yelp due diligence.    Due diligence in the running shoe  arena can make a huge difference between success and failure. A bride that has done her due diligence in her quest to truly find the best wedding dress always asks the question, â€Å"where else can I go to compare this particular dress style?† [Before buying a dog] practice due diligence by researching dog breeds, asking family, friends or neighbours who have dogs, and consulting experts. Using the verb do with â€Å"due diligence† creates a mildly comic effect because of the juxtaposition of the â€Å"do† sounds: Dont Wing It To Strategically Position Yourself, Do Your Due Diligence Do You Do Due Diligence? Who are we to get in the way of mamas who want to do their due diligence and sample lots more of our clothing? â€Å"Do due diligence† echoes the humorous euphemism â€Å"doo-doo.† I even found a headline that deliberately plays on the doo-doo effect: Doo Your Due Diligence when Using a Kennel The story under the headline has nothing to do with doo-doo, but I don’t think that the spelling is a typo. The site is run by a business called ScooperDude; it offers a weekly clean-up service to dog owners who don’t want to pick up after their own dogs. When it comes to â€Å"due diligence,† it’s better to exercise it or practice it than to do it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:8 Writing Tips for BeginnersThe Uses of â€Å"The†